Thor
About Thor Motocross:
Thor Motocross is a renowned brand within the MX apparel industry, founded in San Diego, California in 1968. The brand's origins trace back to Torsten Hallman, a Swedish racer and four-time world champion in the 250cc class. Torsten played a pivotal role in introducing motocross to Americans in the late 1960s.
After his racing career, Torsten began selling pants and gloves from the trunk of his car, eventually leading to the growth of a successful dealership. The popularity of his gear led to the launch of THOR motocross gear, with "THOR" standing for Torsten Hallman Original Racewear. In the late 90s, Thor Motocross was acquired by the American company LeMans Corporation, which further developed and expanded the product range.
Thor Motocross has been associated with top riders such as Jeremy McGrath, Rick Johnson, Jeff Emig, and Ryan Villopoto. The brand's commitment to excellence is reflected in its collaboration with riders and users to ensure the highest quality and functionality of its products. With over 40 years of experience, Thor Motocross is recognized for its superior design, marketing, and distribution through Parts Unlimited, reaching thousands of dealers and consumers worldwide.