{"product_id":"race-face-era-handle-bar","title":"Race Face - ERA Handle Bar","description":"\u003cul\u003e\n\u003cli\u003eRace Face ERA 800mm wide handlebar with 40mm rise\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eThe new Era of carbon handlebars, the most advanced carbon handlebars ever produced by Race Face. After five years in development, they’ve seen more than 4,000 hours of field testing and we can confidently say we have an answer to arm pump and hand fatigue. Era bars allow you to ride harder, faster and longer, bringing consistent compliance to every width and rise, for every rider. The Era handlebars are backed up by our Lifetime Warranty inclusive of crashes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eShape the future.\u003c\/strong\u003e\u003cbr\u003eThe Era handlebar was designed from the ground up, narrowing the stem clamp area to allow both a quicker taper and an earlier rise to achieve our meticulously researched Goldilocks (GL) tune. GL tune is the sweet spot for compliance preferred by most riders; stiffer was too harsh, softer was too flexible.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLess trimming, More comfort.\u003c\/strong\u003e\u003cbr\u003eTrimming bars makes them stiffer and ultimately, less comfortable. Instead of making only 800mm lengths and expecting riders to cut them down, we made six carbon bars in your size and rise, all hitting our GL tune for reduced fatigue.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eStrength in numbers.\u003c\/strong\u003e\u003cbr\u003eWe took nearly 100 individual pieces of hand-laid carbon fiber and bound them using a toughened epoxy resin, with a specific layup for each bar variant. The result is the highest strength-to-weight ratio of any handlebar we tested.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGive arm pump the axe.\u003c\/strong\u003e\u003cbr\u003eEra is Race Face’s carbon answer to arm pump and hand fatigue. Ride harder, ride faster and enjoy a consistently compliant feel in every width and every rise. To personalize your Era carbon bars even further, we made them in six eye-catching colors. And of course, Era is covered by our Lifetime Warranty, crashes included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSpecs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eBar Diameter: 35mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBar Rise: 10mm, 20mm, 40mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBar Width: 760mm, 780mm, 800mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBend (DEG): 8°\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUpward Sweep (DEG): 5°\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaterial: UD Carbon\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWeight (800mm x 40mm): 220g\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStem Clamp Width: 60mm (not compatible with wider stems, like Direct Mount stems)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Raceface","offers":[{"title":"Default Title","offer_id":51571448742170,"sku":null,"price":229.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0591\/3441\/0950\/files\/h1.jpg?v=1768269878","url":"https:\/\/rider18.co.nz\/products\/race-face-era-handle-bar","provider":"Rider 18","version":"1.0","type":"link"}